ATLAS HEALTH NETWORK AN INTERNATIONAL WELLNESS BRAND LIVE BETTER LONGER
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An International Wellness Brand Live Better Longer

ATLAS

HEALTH

Medical wellness, brought to America's best properties.

Golf Clubs · Resorts · Residences · Gyms
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/ 01The Vision
A wellness brand built for the longevity decade.

An international wellness brand at the intersection of property and medicine.

The longevity market is moving out of the clinic. People who used to fly to Switzerland for a quarterly panel now expect that same workup at the club. The high-net-worth consumer is no longer asking whether medical wellness belongs in their daily environment — they're asking which property has it first.

Atlas Health is the brand and the backbone — one network of physicians, diagnostics, and protocols, across every property.

For the member, Atlas Health is one brand with one backbone — the same physicians, diagnostics, and protocols across every location. For partners, it is the brand and the operating infrastructure: bring a property, build it as an Atlas Health property. For the surrounding community, every property is open to anyone — in person or via telehealth across all fifty states.

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/ 02The Longevity Environment

Lifestyle-first. Medical-second. Prescription only when appropriate.

Atlas Health is built around a Blue Zones philosophy. The longest-lived populations on earth don't share a clinic — they share an environment. The property is part of the protocol; the medical layer exists to support that environment, not replace it.

/ 01 Move Naturally

Movement built into the day

Trails, courses, courts, water

Walking prescriptions on the property's trail system. Strength and balance tracks for active aging. Golf fitness, racquet conditioning, and aquatic programming that turn amenities into daily movement.

Property assets · activated
/ 02 Purpose

Reason to wake up

Ikigai, the most-missed factor

Purpose workshops, mentorship circles, and longevity coaching that build the non-medical foundation. The strongest correlate of long life isn't a lab value — it's a reason to get up in the morning.

Programming · workshops
/ 03 Down Shift

Stress by design

Recovery, not afterthought

Daily downshift practices built into the property — sauna and cold protocols, breathwork, restorative classes, sleep optimization. Stress reduction as a daily rhythm, not a service to buy.

Daily rhythm · property-wide
/ 04 Plant Slant

Food as medicine

Mediterranean & Blue Zone

Dining collaboration with the property's food and beverage operation. Plant-forward menus, anti-inflammatory protocols, mindful eating, and longevity-informed wine programs where appropriate.

F&B partnership · daily menus
/ 05 Right Tribe

Community as protocol

Belonging is an intervention

Small-group wellness cohorts, accountability circles, family-membership bundles, and intergenerational programming. The property's social fabric becomes the support system that turns intention into outcome.

Community · activated
/ 06 Know Your Numbers

Medicine where it earns the role

Biomarkers, panels, optimization

The medical layer enters only where lifestyle alone won't reach the outcome — quarterly biomarker panels, hormone optimization, peptide protocols, executive physicals. Medicine in service of longevity.

Clinical layer · backbone

The Power 9 framework was identified by Dan Buettner and Blue Zones through research on the world's longest-lived populations.

/ 03Where Do You Want More?

Built around your goals.

A lifestyle-first, medical-grade longevity program — shaped to what you actually want from the next decade. Move, recover and train with a program that lives in your pocket.

/ 01

Age with intention

Slow the clock, measurably — with serial biomarker tracking.

/ 02

Recovery & performance

Train, recover, repeat — cryo, sauna, red light and more.

/ 03

Metabolic & weight

GLP-1 and body composition, supervised and built on your bloodwork.

/ 04

Hormones & vitality

Energy, libido and drive — bioidentical and lab-monitored.

/ 05

Immunity & resilience

Defend and bounce back — micronutrient-precise support.

/ 06

Focus & stress

Clarity and calm — the cognitive side of longevity.

/ 04The Network

An international footprint. Six properties, and growing.

Atlas Health operates as an international brand — a single clinical backbone, a single member experience, and a single membership that works at every property. The first six span the California coast and the Catskills of New York, with member portability built in from the start.

Hotel Anna · Santa Barbara, CA1Hotel Oxbow · Napa, CA2Hotel Laguna · Laguna Beach, CA3Hotel Clara · Santa Clara, CA4Montage Catskills · Livingston Manor, NY5Pendry Palm Desert · Palm Desert, CA6
  • 1Hotel AnnaSanta Barbara, CA
  • 2Hotel OxbowNapa, CA
  • 3Hotel LagunaLaguna Beach, CA
  • 4Hotel ClaraSanta Clara, CA
  • 5Montage CatskillsLivingston Manor, NY · Catskills
  • 6Pendry Palm DesertPalm Desert, CA · Flagship
Coming SoonDenver · Yosemite · San Diego · Jupiter · Wellington · Newport · Key Largo · Washington DC · Las Vegas · Tampa · Naples · Florida Keys · Culebra Bay, Costa Rica · Nassau, Bahamas
On the roadmapAustin · Dallas · Nashville · Boston · Hilton Head · Savannah · Bozeman · Aspen · Chicago
Everywhere elseTelehealth across all 50 states, backed by 1,000+ physicians — care wherever you are.
The Network
Medicine, where you already live.
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/ 05The Properties

Six properties. One brand.

The clinical program is the same in each. What changes is the setting, the audience, and the rhythm of how people use it.

Hotel Anna, Santa BarbaraUnder Construction
Santa Barbara, California

Hotel Anna

Marriott Autograph Collection · 105 keys

A "Funky Riviera" Autograph Collection hotel channeling Santa Barbara's Funk Zone — 105 keys of playful, refined coastal hospitality, and the first property to open with the Atlas Health program fully integrated.

Kimpton Napa ValleyShovel Ready
Napa, California

Hotel Oxbow

IHG Kimpton · 123 keys

A gateway property on First Street in Napa's Oxbow district — two courtyard buildings, a rooftop restaurant and bar, a wedding venue, and a ground-up wellness center in the heart of wine country.

Hotel Laguna, Laguna BeachIn Restoration
Laguna Beach, California

Hotel Laguna

Oceanfront · 66 keys · est. 1888

The only oceanfront hotel on Laguna's Main Beach — an 1888 landmark reborn, with restaurants, a beach club, and the Atlas Health program steps from the sand.

Hotel Clara, Santa ClaraPermit Ready
Santa Clara, California

Hotel Clara

Marriott Autograph Collection · 190 keys

190 keys in Silicon Valley's most supply-constrained corridor, directly across from Palo Alto Networks' global headquarters — wellness built for the corporate traveler.

Montage CatskillsIn Development
Livingston Manor, New York · Catskills

Montage Catskills

Montage Resorts · 50 keys + 50 residences + 30 cabins

A regenerative farm resort in the Catskills — a 50-key hotel, 50 branded residences and 30 cabins on a working farm, with a Michelin-rated kitchen, weddings and events, and the Atlas Health program at its center.

Pendry Palm DesertFlagship · Pre-Development
Palm Desert, California

Pendry Palm Desert

Condo-Hotel · 100 keys + 100 residences

A new-build Pendry in the Coachella Valley — 100 keys and 100 branded residences, the desert flagship where the Atlas Health program is most fully expressed.

The flagship — explored below ↓
The Portfolio

Five kinds of property. One brand.

The clinical program is the same in each. What changes is the setting and the rhythm of how people use it.

Hotels & Resorts

Destination properties where guests live the full program while they stay.

Residences

Branded residences and communities where members engage year-round, as part of daily life.

Golf Clubs

Private clubs where the membership uses the program alongside the course and the courts.

Health Clubs

Standalone fitness properties under the brand, with the full medical program for members.

Retreats

Immersive, multi-day longevity resets in extraordinary settings.

/ FlagshipProperty 01

PENDRY PALM DESERT

at El Paseo · Palm Desert, California
84,081Public floor sq ft
10,484Wellness · spa + fitness
~400KHNW households · local
1Q29Target opening

The desert flagship, on the Rodeo Drive of the Desert.

El Paseo is the Coachella Valley's defining luxury address — a mile of restaurants, galleries, and luxury houses. Pendry Palm Desert is a full resort property: guestrooms above, a public floor of restaurants and retail at street level, and the Atlas Health wellness and medical program at its center.

Palm Desert, Indian Wells, Rancho Mirage, and La Quinta together hold one of the densest concentrations of high-net-worth year-round residents and seasonal second-home owners in the country — full-service, year-round, members and non-members alike.

INTERSTATE 10 HIGHWAY 111 PALM SPRINGSCATHEDRAL CITYRANCHO MIRAGEINDIAN WELLSLA QUINTAINDIO Pendry Palm Desert 73111 EL PASEO N
/ FlagshipProperty 02

MONTAGE CATSKILLS

Livingston Manor · The Catskills, New York
50Hotel keys
50Branded residences
30Cabins on the farm
2029Target opening

A regenerative farm resort, in the heart of the Catskills.

Set in Livingston Manor, Montage Catskills is a working-farm resort — a fifty-key hotel, fifty branded residences and thirty cabins woven into the land. A Michelin-rated kitchen anchors farm-to-table dining, with weddings and events across the grounds.

The medical layer runs quietly underneath it all — the same physicians, diagnostics and protocols as every Atlas Health property, in one of the most restorative settings in the Northeast.

On the grounds
50-key hotel50 branded residences30 cabinsWorking farmMichelin-rated chefFarm-to-table diningWeddings & eventsAtlas Health program
/ 06What Sets Us Apart

More than a session. A system.

Most wellness studios hand you a menu and send you home. Atlas Health puts a real medical engine behind the door — so every visit ladders up to a plan, not just a feeling.

01

A real doctor network

1,000+ physicians and a concierge care team. Where others give you a front desk, you get a physician-built protocol.

02

An ongoing protocol, measured

100+ biomarkers at baseline, quarterly retests, and a plan that adapts to your biology over time.

03

White-glove concierge

Scheduling, at-home draws, refills and follow-ups — every logistic handled for you.

Same therapies. Not the same outcome.

Most wellness studiosAtlas Health
Walk-in recovery, IV & saunaYesYes
Medical oversightA nurse on site1,000+ physician network
DiagnosticsBasic biomarkers100+ markers, genetics, microbiome, bio-age
After your visitOne-off sessionsAn ongoing, physician-built protocol
Retesting & trackingQuarterly retests + Atlas Health AI
Concierge supportWhite-glove, end to end
/ 07How Members Access

Atlas Health is open.

Two simple modes — a full membership with portable points and network access, or à la carte by service with no commitment. Both work in person at any property, or via telehealth across all fifty states.

Option 01

Membership

For the committed member — full network access
  • Full network access — every property, current and future
  • Portable points — your balance follows you across the network
  • Programs included — Foundation, Longevity, and Elite tracks
  • Priority booking — at every level and modality
  • Telehealth across 50 states — same protocols, anywhere
Option 02

À la Carte

For anyone — no commitment, no membership
  • Open to anyone — community walk-ins, hotel guests, travelers
  • Per-service pricing — pay only for what you book
  • Full menu available — every modality, every level
  • No commitment — try, then decide
  • Telehealth across 50 states — single visits, no contract
Coming Soon
Social Membership

A social tier with access to hotel, residence and club amenities — pool and beach access, food and beverage, and member events — at every Atlas Health property.

/ 08The Member Experience

What members actually buy.

Individual services purchased visit by visit, or a committed program — multi-month, physician-led, ending with measured outcomes.

Recovery & Performance · walk-in, members save
Cryotherapy

Cryotherapy

Three minutes in sub-zero cold.
  • Reduce pain & inflammation
  • Boost mood & energy
  • Speed recovery
Cryofacial

Cryofacial

Cryo-cooled facial rejuvenation.
  • Tighten & brighten skin
  • Reduce puffiness
  • Boost collagen
Infrared Sauna

Infrared Sauna

Deep heat, 30–45 minutes.
  • Improve circulation
  • Detox & relax
  • Support heart health
Red Light Therapy

Red Light Therapy

Power up your mitochondria.
  • Relieve inflammation
  • Optimize sleep
  • Skin & recovery
Compression

Compression

Controlled pressure therapy.
  • Improve circulation
  • Reduce muscle ache
  • Mobility & flexibility
Cold Plunge

Cold Plunge

Cold-water immersion.
  • Build resilience
  • Reduce inflammation
  • Sharpen focus
Hyperbaric Oxygen

Hyperbaric Oxygen

Enhanced oxygenation.
  • Cognitive clarity
  • Faster healing
  • Recovery & energy
IV & Cellular · clinically supervised
IV Drip Therapy

IV Drip Therapy

High-quality nutrients, infused.
  • Hydrate & replenish
  • Maximize performance
  • Focus & recovery
NAD+ IV

NAD+ IV

Jumpstart cellular repair.
  • Energy & cellular health
  • Strength & endurance
  • Tissue healing
IM Shots

IM Shots

A five-minute boost.
  • Quick replenishment
  • Energy & immunity
  • B12, NAD+ & more
Longevity Medicine · physician-led
Peptide Therapy

Peptide Therapy

Targeted regenerative compounds.
  • Recovery & repair
  • Lean mass & bone
  • Physician-directed
Hormone Optimization

Hormone Optimization

Bioidentical, data-driven.
  • Energy & libido
  • Strength & mood
  • Monitored by labs
GLP-1 Weight Management

GLP-1 Weight Management

Medicated, supervised weight loss.
  • Regulate appetite
  • Lose fat, keep muscle
  • Built on your bloodwork
Personalized Supplements

Personalized Supplements

Formulated from your bloodwork.
  • Physician-formulated
  • Plant-forward & clean
  • Delivered to your door
Entry

Foundation

$5,000 / three months

Baseline metabolic and micronutrient panels, biological age, genomic sequencing, DEXA, VO2 max, and a twelve-week training and nutrition program. One CMO consultation. The starting point.

Flagship

Longevity

$12,000 / twelve months

Quarterly panels, hormone and peptide protocols, four training cycles, year-long virtual primary care, and quarterly CMO consultations. The full longevity arc.

Concierge

Longevity Elite

$30,000 / twelve months

Everything in Longevity, plus a year-long direct concierge relationship with Dr. Jim Bowen, cancer and organ screening, and priority access to the specialist network.

/ 09Diagnostics

Your body, measured in extraordinary detail.

Every protocol starts with data — drawn at a property or at home, read by a physician — then your plan is built around exactly what your body needs.

Comprehensive Blood Work
100+ Biomarkers

Comprehensive Blood Work

Metabolic, cardiovascular, hormonal, thyroid, inflammation and organ function — a complete picture of how your body works right now.

Genetics
DNA Insights

Genetics

How you metabolize nutrients, medications and caffeine — and the strategies most likely to work for your makeup.

Microbiome
Gut Health

Microbiome

Diversity, permeability, digestion and inflammation — the foundation of immunity, mood and metabolism.

Biological Age
Cellular Age

Biological Age

How old your cells actually are, by epigenetic analysis — tracked over time to prove the protocol is working.

Micronutrient
Vitamins & Minerals

Micronutrient

What's inside your cells — so supplementation is precise, not guesswork.

Food Sensitivity
Trigger Foods

Food Sensitivity

The foods quietly driving inflammation and fatigue — so nutrition is built around what fuels you.

Onsite Phlebotomy
At the property or home

Onsite Phlebotomy

Licensed phlebotomists draw your labs at the property or your home — quick, comfortable, and the foundation of every protocol.

Onsite & Remote Medical Support
In person & virtual

Onsite & Remote Medical Support

Clinicians on site and physician-led telehealth across all 50 states — care wherever you are, always overseen by a doctor.

The Science of Aging

Why personalized concierge care matters.

As we age, the body's biochemistry changes — nutrient absorption declines, metabolism slows and hormone production decreases. Knowing the numbers is how we restore them.

50%NAD decline by age 50
30–50%Testosterone decline by 50
60%Estrogen decline by age 40
80%Growth hormone decline by 50
/ 10The Points Economy

Buy points. Redeem anywhere.

Members purchase points in packages and spend them on any service at any Atlas Health property. The same points work across both À la Carte and Programs — turning a single membership into network access.

Starter
1,000
Points · $1.00 each
$1,000
Entry pack

For first-time members exploring the platform — roughly one Executive Physical, or several à la carte modalities.

Plus
5,500
Points · +10% bonus
$5,000
$0.91 per point · most chosen

The standard for active members. Covers a Foundation program plus a quarter of à la carte services with room to spare.

Elite
12,000
Points · +20% bonus
$10,000
$0.83 per point · concierge

For members on a year-long Longevity arc. Maximum redemption value, priority booking, no per-visit billing friction.

/ 01 Buy

Purchase a pack

Three pack sizes. The larger the pack, the bigger the bonus on points received.

/ 02 Use

Redeem at any property

Spend at any location, on any service, with no expiration during your membership.

/ 03 Travel

Points follow you

Your balance is portable across every property in the network — current and future.

/ 11The Model

Three infrastructure levels. One backbone.

Every property chooses an infrastructure level — based on its footprint, market, and depth of service. Above it, the telehealth, physician network, and clinical pharmacy run as a constant.

Level One

Wellness

No on-site medical staff. Wellness services, supported by telehealth.

The entry footprint — cryo, red light, infrared sauna, compression, body composition, and group training delivered by certified instructors, with telehealth access to physicians.

CryoRed lightSaunaCompressionBody comp
Level Two

Medical Wellness

Adds a licensed nurse on site. Procedures delivered in person.

Everything in Level One, plus a nurse-administered medical suite — bloodwork on site, IV therapy, injections, peptide protocols, and biomarker panels, supervised remotely by a physician.

IV therapyBlood drawsInjectionsPeptidesHormones
Level Three

Concierge Medicine

Adds a physician on site. Full clinical presence.

The flagship configuration — everything in Levels One and Two, plus a credentialed physician on staff for in-person consultations, executive physicals, full workups, and concierge relationships.

Physician visitsExecutive physicalsDEXAVO2 maxGenomics
The Atlas Health backbone — telehealth, concierge physicians, dietitians, and clinical pharmacy — runs across every level, whether a property has zero medical staff or a full physician team.
/ 12Member Results

Real people. Real protocols. Real outcomes.

Actual member results from the Atlas Health Optimal Programs — real bloodwork, real physician-built protocols.

Member result
Men's Optimal Program

Lost 95 lbs of fat, gained 12 lbs of muscle.

After years of fad diets that never worked, Carlos's protocol was built from his own bloodwork — quarterly metabolic panels, a GLP-1 protocol and natural testosterone support.

95.6lbs fat lost
+12.7lbs muscle
174→79body fat (lbs)
Quarterly panels · GLP-1 · Enclomiphene · supplements · 3×/week training
Member result
Women's Optimal · Age 70

Lost 51 lbs and reversed her osteoporosis.

Told her osteoporosis was incurable at 70, Marie's protocol paired quarterly panels with estrogen optimization and a peptide for bone and muscle growth.

51.6lbs lost
40+inches lost
−2.5→+1.67bone-density T
Quarterly panels · estrogen optimization · peptide therapy

Individual results vary. Member outcomes shown are real and not necessarily typical.

The Backbone
The longevity decade, by design.
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/ 13The Medical Backbone

Behind every property, one clinical team.

Atlas Health is a nationwide telehealth medical-wellness platform — twenty years of clinical practice inside fitness and wellness facilities, more than one thousand licensed providers in all fifty states, LegitScript certified, supplied by FDA-regulated pharmacies.

100K+Patients served
1,000+Providers · 50 states
20Years of practice
130Partner locations
Dr. Jim Bowen
Chief Medical Officer

Dr. Jim Bowen

Longevity medicine · 40 years of practice
  • Built the #1 longevity company in the world alongside Tony Robbins, authoring protocols and overseeing physician staff at Fountain Life.
  • Chief of Medical Staff at the U.S. Naval Academy; authored the medical and physical manual for the Navy SEAL BUD/S program.
  • Mayo Clinic award-winning physician; physician to the royal family of the UAE at Mayo Clinic.
  • Leads a network of more than 1,000 physicians, all working from his protocols.
Dr. Ben Gonzalez
Executive Medical Director

Dr. Ben Gonzalez

Anti-aging & hormone medicine · 40 years
  • Provided medical wellness and oversaw the medical team at the United States White House.
  • Educator at the American Academy of Anti-Aging Medicine; has certified thousands of physicians in functional medicine.
  • Published author and creator of the most-used hormone certification course in functional medicine.
  • An industry-leading voice on hormone optimization, peptide therapy, and longevity protocols.
Dr. Ken Frye
Concierge Medical Director

Dr. Ken Frye

Functional & performance medicine
  • Trusted by elite athletes — LIV Golf, WWE, and professional MLS.
  • AdventHealth staff educator.
  • Functional and performance medicine specialist.
  • Systems-level care for individuals and organizations alike.
The clinical team has been trusted by
United States Olympic TeamThe White HouseU.S. Navy SEALsPGA TourLPGANew York YankeesDallas CowboysTexas RangersWashington NationalsUSC TrojansFlorida GatorsGolf ChannelFountain Life
/ 14The Proof

Members on the protocols, in their own words.

The doctors actually listen, which is rare in telemedicine. They adjusted my protocol based on lab results and kept everything personalized. My labs improved and I feel more energetic than I have in years.

Katie T. · Atlas Health member

From my first consult to now, it's been amazing. I always felt informed and supported, and the lab testing gave me peace of mind. Highly recommend.

Zack B. · Atlas Health member

Best telehealth experience I've had. The doctors are friendly, professional, and really on top of things — they monitored my labs regularly. I've seen real, lasting results.

Sean M. · Atlas Health member

I had doubts at first. But it was so simple. My bloodwork showed steady improvements, and the doctors are responsive and clearly know their stuff.

John P. · Atlas Health member

Such a smooth telehealth experience. The doctors were knowledgeable and always responsive. I saw real progress within a few weeks.

Mary R. · Atlas Health member

Professional, fast, and reliable. The doctors knew exactly what they were doing. I feel better than I have in years.

Tami S. · Atlas Health member
A
/ 15Atlas Health AI & The App

Atlas Health AI — your physician's intelligence, on demand.

Ask anything about your health, any time, and get an answer in the voice of Dr. Bowen. Atlas Health AI reads your complete results — bloodwork and every test — accounts for the prescriptions you're already taking, and guides you in the right direction.

  • Reads all of your testingBloodwork, genetics, microbiome, micronutrients and more.
  • Adjusts for your medicationsRecommendations account for what you're already prescribed.
  • Answers like Dr. BowenBuilt on the Atlas Health protocol, not generic advice.
  • Real-time, 24/7Guidance the moment you need it, inside your portal.
Atlas Health member portal and AI

Your protocols, your panels, your providers — in one place.

The Atlas Health member app gives every member a single home for their protocols, biomarker history, lab results, appointment booking, and direct provider messaging — available across all 50 states, every level.

A single account. Every property. Every panel. Every protocol.

Available iOS & Android

9:41
Good afternoon, Daniel
Next · Quarterly PanelWed
42.4
Biological age-3.6 yr
VO2 Max · 6moup
Book at Pendry Palm Desert — available today.
9:41
Q2 Results
hs-CRP 0.6Optimal
Testosterone 682Optimal
ApoB 88Watch
HbA1c 5.1Optimal
Vitamin D 62Optimal
Dr. Bowen: "ApoB trending up — let's add a trial. Booking a call this week."
/ 16Questions

The essentials.

What makes Atlas Health different from other wellness studios?

Most studios hand you a menu and send you home. Atlas Health puts a 1,000+ physician network and a measured, adapting protocol behind every visit — plus Atlas Health AI in your portal.

Who oversees the medical services?

All medical services are provided by Atlas Health, a physician-led practice licensed across all 50 states, led by Chief Medical Officer Dr. Jim Bowen and a team of more than 1,000 physicians.

Can I take part if there's no property near me?

Yes. The program is virtual-first — at-home blood draws, telehealth physician visits, and supplement and prescription delivery — available across all 50 states.

How do the diagnostics work?

Every protocol starts with data — 100+ biomarkers plus genetics, microbiome and biological age — drawn at a property or at home and read by a physician, then your plan is built around exactly what your body needs.

ATLAS HEALTH NETWORK AN INTERNATIONAL WELLNESS BRAND LIVE BETTER LONGER